Dimple Dinesh

Digital/Tech

A peak into the marketer’s evaluation toolbox. What should I use? Dimple Dinesh explains

Dimple Dinesh, Marketing Science Partner MENA at Meta, sheds light on how marketers should identify and implement the right effective...

Digital/Tech

Five questions practitioners should ask before they begin their MMM journey

Dimple Dinesh, Marketing Science Partner MENA, Facebook, elaborates on the Marketing Mix Modeling, a time-tested statistical analysis thriving on historical...

Digital/Tech

MMM Re-Discovered!

No one could have predicted what 2020, the most awaited year ever, had in store for us, from a global...