Digital A peak into the marketer’s evaluation toolbox. What should I use? Dimple Dinesh explains Dimple Dinesh, Marketing Science Partner MENA at Meta, sheds light on how marketers should identify and implement the right effective...
Digital Five questions practitioners should ask before they begin their MMM journey Dimple Dinesh, Marketing Science Partner MENA, Facebook, elaborates on the Marketing Mix Modeling, a time-tested statistical analysis thriving on historical...
Digital MMM Re-Discovered! No one could have predicted what 2020, the most awaited year ever, had in store for us, from a global...
